2018.01.02 Happy New Year

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2017.12.26 Super BOOMi expands in China

Up Studios is bolstering the presence of its 3D-animated TV series Super BOOMi in China, on the heels of the toon becoming the top-ranked new kids show on Tencent Video. (Earlier this year, Tencent invested a seven-figure sumin the CGI toon that included a cash investment in the production of the series, as well as promotional resources through video platforms, WeChat mobile and events across China.)

 

Beijing TV’s KAKU channel has picked up the series, which has already become the number-one kids show for the network during the peak holiday season in China. A full 52 episodes of the series air during primetime weekend hours on the KAKU channel. (The series has also scored top ratings on CCTV and Hunan TV.)

 

Tencent and Up studios are currently working on the contracts for another 52-episode season of Super BOOMi, which was created by Trevor Lai. The property is also part of a multi-year partnership with Intercontinental Hotel Group to feature BOOMi-themed rooms and products in more than 80 Holiday Inn hotels and resorts in Greater China.

 
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2017.10.20 New Super BOOMi TV Series Surpasses 300 Million Views

- Shanghai, China-
Chinese entertainment company Up Studios’ first 3D animated TV series, Super BOOMi, debuted as the top-ranked new kids show on Tencent Video, the platform owned by the leading technology giant, and launched on national television during China's peak holiday period in October.

In there months, Super BOOMi’s dedicated channel has amassed over 300 million views, a landmark achievement for an original content studio launching its first show in a market dominated by both international franchises like Peppa Pig and Paw Patrol, as well as a plethora of locally produced shows.

Up Studios also completed a deal with one of the country's leading children's broadcasters, Beijing TV's KAKU, and Super BOOMi premiered as the #1 kids show for the network during the peak October holiday season in China, even beating out the likes of Jackie Chan’s new animated series for the top spot. All 52 episodes of Super BOOMi will be aired during prime time hours on KAKU moving forward.

Super BOOMi’s success is also proving another less-publicized aspect of the media market in China – Chinese viewers are increasingly willing to pay for access to premium content. BOOMi's viewership numbers are even more impressive considering that the show only debuts two new episodes on a weekly basis, with initial access granted to Tencent Video SVOD VIP members.

Named one of the “Top 25 Animation Studios” in the world to watch by Animation Magazine in 2015, Up Studios has succeeded in developing, launching and monetizing multiple new family entertainment IP in one of the world's most coveted but challenging markets.

BOOMi status as their flagship property at the moment is bolstered by a multi-year partnership with Intercontinental Hotel Group, which features BOOMi theme rooms and products in over 80 Holiday Inn hotels and resorts in Greater China, the largest partnership of its kind in the country.

Holiday Inn family packages featuring BOOMi have driven sales growth and brand preference. Together, the two partners have pioneered a unique proposition for the growing multibillion-dollar family travel market with a 360-degree experience focused on enriching travel for parents and their children. The awareness of this campaign and BOOMi increased greatly this year with the rollout of three commercials filmed with a global advertising agency that combined live-action with CG animation produced by Up Studios to tell the story of a family's “Moments of Joy” at Holiday Inn.

Tencent and Up Studios are now fast-tracking contract talks for Super BOOMi Season 2, in addition to another new series created by Trevor Lai. 

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2016.09.30 BOOMi Featured on Cover of Disney Magazine

BOOMi, the adorable superhero bear, is featured on the cover of Disney Junior magazine, one of China’s most popular monthly publications for kids.

The special edition arrives in October, and will be distributed exclusively across over 80 Holiday Inn Hotels and Resorts across China.

The magazine features a photographic introduction to Changbaishan, China’s premier ski resort region, as well as fun activity games designed by Up Studios.

In addition to BOOMi sharing the magazine’s cover with Mickey and Minnie Mouse, the inside front cover also features an introductory letter by BOOMi’s creator, Trevor Lai, who has been a lifelong fan of Disney’s stories and characters.

This special edition marks the beginning of a long-term partnership between Children’s Fun Publishing, Up Studios and Holiday Inn, with a monthly BOOMi feature being planned for launch in 2017.

 
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2016.09.06 BOOMi Bear Stars in Major Ad Campaign for Holiday Inn

Shanghai, China

Holiday Inn Hotels and Resorts, the world’s leading mid-scale hotel brand and Up Studios, one of the fastest-growing creative studios in China, have expanded their successful licensing partnership with a trilogy of television ads featuring Up Studios’ animated character, BOOMi.

 

The partnership, which features BOOMi in all 76 of Holiday Inn hotels and resorts in Greater China, is the largest of its kind in the country. Up Studios, founded by award-winning creator and animation director Trevor Lai, is the only company in China recently named one of the Top 25 Animation Companies in the world to watch by Animation Magazine.

 

Throughout 2016, the Holiday Inn family packages featuring BOOMi have driven sales growth and brand preference. Together, the two partners have pioneered a unique proposition for the growing multibillion-dollar family travel market with a 360-degree experience focused on enriching travel for parents and their children.

 

Now, the awareness of this campaign and BOOMi will increase greatly with the rollout of three commercials filmed with global advertising agency, Ogilvy. The ads combine live-action with CG animation produced by Up Studios to tell the story of a family's “Moments of Joy” at Holiday Inn.

 

With Chinese consumers placing more emphasis on strengthening parent-child relationships, family holidays are a growing segment of the travel market. According to a 2015 research report, the size of this segment surpassed RMB 6.51 billion in 2014, and it will see rapid growth in the next three years.

 

Holiday Inn offers its target travelers a complete family experience with BOOMi theme rooms, fun family activities and special events, many of which are tailored to the unique characteristics of each property’s location and the demands of their guests. For example, responding to BOOMi’s popularity at its Holiday Inn Resort in Changbaishan, Wanda Changbaishan Resort recently announced the conversion of a park space into “BOOMi Park”.

 

The next phase of the multimillion-dollar partnership will include new BOOMi merchandise available for sale across the country, along with a potential global roll-out.

 

Up Studios Introduction:

Up Studios is a leading creative animation studio in China that creates world-class entertainment for kids and kids-at-heart around the world. With exciting trans-media properties spanning story books, apps, toys, animation and emoticons that have reached millions of fans, Up Studios is now producing TV series and film projects featuring its characters.

 

For more information about Up Studios, visit www.SuperBOOMi.com;

For interview inquiries, contact us at BOOMi@upstudios.cn.

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2016.06.13 New MonkeyMe Emoji for WeChat

Up Studios and the creator of "Super BOOMi", Trevor Lai , have created a new series of adorable monkeys for you to play with!
Now on WeChat, MonkeyMe features the siblings Milo, Mimi and Max, who show off their hilarious and heartwarming expressions through animated emoticons.
More than 5,000,000 MonkeyMe emoticons have already been shared by users, so download them free today by searching "MonkeyMe" in the WeChat Sticker Gallery or scanning the QR codes below and start sharing with your friends:
 
 
 
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2016.06.12 ExperienceAnimation Magic with BOOMi at MoCA

Animated films are dominating the box office this year, with more and more people enjoying animation than ever before.

You now have a chance to see how the magic behind this exciting industry is created by visiting the “Trevor Lai: Imagination to Animation” exhibition at the Museum of Contemporary Art in Shanghai (MoCA).

The exhibition features over 50 sketches, paintings and animation artworks produced by award-winning creator Trevor Lai and his company, UP Studios.

One of the stars in the showcase is BOOMi, an adorable superhero bear who is now a prominent character in over 75 Holiday Inn hotels and resorts across China. You can see BOOMi come to life in the two multimedia displays designed exclusively for the exhibition, and even take photos with BOOMi.

Trevor Lai, BOOMi's creator,is an award-winning author, artist and entrepreneur. Trevor has been published more than 18 books since the age of 17, and hosted more than 1,000 presentations worldwide, including at the United Nations School in New York. His story as a self-taught artist has inspired audiences around the world, and this exhibition at MoCA is the first large display of many of his animation works.

The creator will host a series of special events at the exhibition, which runs throughout the summer until July 17th, and you can sign-up for an invitation to the events by following the official Super BOOMi account on WeChat at @SuperBOOMi.

MoCA is located in the beautiful People's Park in Shanghai. The “Trevor Lai: Imagination to Animation” exhibition is part of the Animamix Biennale, which previously hosted the largest Pixar exhibition in China.

Museum of Contemporary Art, Shanghai

Gate 7, People' s Park, 231 Nanjing West Road, Shanghai

About UP Studios

UP Studios is a leading entertainment studio in China, selected as one of the Top 25 Animation Companies in the world to watch by Animation Magazine. UP Studios has several IP franchises in development, including a television series based on the Super BOOMiadventure series, created at UP Studios with the highest quality storytelling, design and production standards for the global marketplace.

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2016.03.30 Trevor Lai Presented at YK Pao School

  • Recently, Super BOOMi creator Trevor Lai was invited by YK Pao School to present to hundreds of students in celebration of its book Week. Trevor presented 6 workshops during the 2-day visit, covering the entire primary school of over 500 students.

    The workshops included advice about:

    * How to become an author and artist?

  • * How to create characters like BOOMi, Bibop and Piggy?

  • * How to animate your ideas and create animations like BOOMi Pirate Treasure?

  • One of the kids’ favourite activities was an interactive creativity game Trevor played with them in which they created a story together. Trevor also taught them how to draw BOOMi.

  • Kids were so inspired by Trevor’s presentation that many of them came back to get their books signed and take photos with him.

  • Some even waited an hour to get a sketch! The lineup of kids was so long it extended through the entire auditorium and out the door. Two of the most popular books sold were the BOOMi sketchbook and COLOUR 2GETHER (distributed by OBIDO book fair).

  • YK Pao

    YK Pao School is a non-profit private institution founded in 2007, in memory of shipping magnate Sir Yue-Kong Pao, the renowned Chinese businessman, statesman and philanthropist. YK Pao School’s innovative Chinese-English immersion bilingual educational programme nurtures the whole person – the entire emotional, social, physical, and intellectual being – and prepares students to become engaged and responsible global citizens

     

    Trevor Lai

    Trevor is an award-winning author, artist and entrepreneur. Since publishing his first book at the age of 17, he has created more than 18 books for readers of all ages. Trevor has hosted more than 1,000 presentations at events, large venues and schools in China, Hong Kong, USA and Canada.

    Trevor's presentations are highly demanded by parents and top schools like YK Pao for their unique content and inspiring message that encourages kids to be more creative.

    With BOOMi now featured in 75 Holiday Inn Hotels and Resorts across China, Trevor's presentations will certainly be demanded by schools in cities like Beijing, Nanjing and Qing Dao in the near future.

  • Go to “Fun秀” at kid.qq.com to create customized BOOMi storybook with photos of yourself!

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2016.03.30 Trevor Lai Presented at Hong Qiao International School

Hong Qiao International School celebrated Literacy Week by inviting Super BOOMi creator Trevor Lai to present to hundreds of students.

An author and illustrator of 18 books, Trevor entertained students from pre-Kindergarten up to Grade 8, teaching them creative skills and sharing tips from his experience creating characters like BOOMi, Bibop, Kerry Kangaroo and Peter Bear at The Peninsula.

Afterwards, kids and parents lined up to get autographed copies of BOOMi's Artist Sketchbook and COLOUR 2GETHER (http://obidobooks.com/colouring-books-c-260/colour-2gether-colouring-book-p-6581.html) and will hopefully spend the weekend drawing and colouring!

 

 

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2016.01.29 Monkeys Added to BOOMi Camera New Year Special Edition App

CNY is just around the corner, a time for lots of family reunions and happy moments with friends -- and plenty of video-taking and selfies, of course! To help celebrate the holidays, UP Studios just launched the New Year special edition BOOMi Camera app, which enables users to add 3D animated stickers and animations to make 3D animated videos and photos.

BOOMi Camera was featured by Apple on its App Store and has been downloaded by fans in more than 90 countries. This special edition features MonkeyMe stickers and animations to celebrate the Year of Monkey for Chinese users. As the only sister of the MonkeyMe family, MiMi has already been one of the hottest stickers on WeChat and now users can add her animations and stickers to photos and videos in BOOMi Camera! There are over 100 animations and stickers with FX for user to choose and add to videos and photos in this special edition to create 3D animated videos and photos.

BOOMi is an adorable little bear full of imagination and likes to take adventures around the world with his little puppy Bibop. Besides being the star of BOOMi Camera, he has also been developed into toys and cartoons. More than 70 million BOOMi and Piggy in Love mobile emoticons have been downloaded worldwide. In the MonkeyMe series, MiMi is a cute and fashionable monkey, who enjoys dressing up and participating different kinds of parties. She also loves to travel and taste cuisine around the world. Although MiMi often talks about losing weight, she can never resist the temptation of cake. MiMi also has two brothers: adorable younger brother Max and serious elder brother Milo. She’s one of the hottest stickers on WeChat, and now users can interact with all three of them in BOOMi Camera!

UP Studios, founded by artist and animation director Trevor Lai, is dedicated to creating world-class entertainment for kids and families. Recently, it was voted by the industry’s leading publication Animation Magazine as one of the “Top 25 Animation Companies” in the world to watch. For more information about UP Studios, visit: http://upstudios.cn/

Download BOOMi Camera New Year special edition free from iTunes today: https://itunes.apple.com/en/app/boomi-camera-3d-cartoon-video/id541484734?mt=8

 

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