2019.05.27 Treehouse TV to Begin Airing Super BOOMi in May 2019

On May 19, the Canadian English-language channel Treehouse TV will start airing Season 1 and Season 2 of Super BOOMi. Kids and families in Canada will be able to explore the amazing virtual reality world BOOMi has created and embark on fantastic adventures with BOOMi and his friends for the first time.

treehouse 布迷配图2.jpg

Treehouse TV is the one of the top TV programming providers for kids and parents in Canada. Owned by Canadian entertainment industry leader Corus Entertainment, Treehouse TV has considerably high market penetration of nearly 90%. The pilot episode of Super BOOMi will be screening at 19:55pm (local time) on Sunday May 19, 2019.


Super BOOMi is a 3D animated series produced by Up Studios and released in partnership with Tencent. Super BOOMi is an action-adventure series featuring BOOMi bear and his best friends as they play and learn in a wondrous virtual reality game universe. The show has topped national TV ratings on multiple leading broadcasters across China. Within only 18 months since its release, the series has surpassed 2.6 billion views on Tencent Video, one of the largest video streaming websites in China.

Following its domestic success, the ambitious show has set the goal to expand in the international market. Super BOOMi has signed a major international distribution deal with acclaimed family entertainment company, Nelvana, whose award-winning shows are broadcast on TV channels in 160 countries.

As the family ambassador of National Hockey League (NHL), BOOMi is currently producing a new series of CG-animated shorts in partnership with the NHL. The show will focus on a high-tech display of hockey skills that shows youth of all ages how to play like NHL superstars Connor McDavid, Johnny Gaudreau, Elias Pettersson and more. More importantly, the show is a cornerstone of grassroots content that will grow awareness of ice hockey and the NHL in China, the largest new market for the sport in the coming decade.






2019.02.19 2019 Honda NHL All-Star Weekend to Welcome Star of China’s #1 Animated Series, Super BOOMi

Hey there,

Are you watching the 2019 Honda NHL All-Star Weekend? Keep your eyes peeled for BOOMi

UP Studios and Corus Entertainment’s Nelvana is proud to announce that BOOMi, the star of the #1-rated animated series in China, Super BOOMi, is heading to the 2019 NHL Fan Fair™ presented by SAP, the official fan festival of the 2019 Honda NHL® All-Star Weekend™.




Taking place from January 24-27 at the San Jose McEnery Convention Center in San Jose, California, BOOMi will be featured as a family ambassador in partnership with The National Hockey League (NHL) alongside all 29 NHL Mascots™.




Created by Trevor Lai, Canadian-based CEO and Founder of UP Studios, the 3D-animated series follows the adventures of BOOMi bear and his best friends as they play and learn in an incredible virtual reality game universe. Focusing on themes of friendship, positivity and the power of imagination, Super BOOMi features vibrant characters and expansive worlds that resonate with kids on a fundamental level.




The San Jose Sharks and city of San Jose are hosts of the 2019 Honda NHL All-Star Weekend, from Jan. 25‑26, including the 2019 SAP NHL All-Star Skills™ on Friday, Jan. 25 (6 p.m. PT / 9 p.m. ET, NBCSN, CBC, SN, TVAS) and the 2019 Honda NHL® All-Star Game on Saturday, Jan. 26 (5 p.m. PT / 8 p.m. ET, NBC, CBC, SN, TVAS). The 2019 Honda NHL® All-Star Weekend marks the second time NHL All-Star activities will take place in San Jose. The Sharks previously hosted the event in 1997.


About Nelvana
Nelvana is Canada’s premier animation company and a world-leading producer and distributor of children’s content. Nelvana has delighted audiences around the globe for more than 40 years with a vast library of more than 4,000 episodes. Nelvana’s content is distributed in more than 160 countries worldwide and broadcast across Corus Entertainment’s suite of leading kids networks. For more information, visit www.nelvana.com


For more information on the series, please visit http://www.superboomi.com/en.



BEIJING ( September 19, 2018) – Super BOOMI, a superhero bear who is passionate about hockey and the star of the popular animated series Super BOOMI, will serve as a family ambassador for the 2018 O.R.G. NHL China Games, the National Hockey League announced today. Popular with families across the country, BOOMI will entertain fans of all ages at the two-game series between the Boston Bruins and Calgary Flames to be played on Saturday, Sept. 15 at Universiade Center in Shenzhen Longgang and on Wednesday, Sept. 19 at Cadillac Arena in Beijing.

BOOMI will interact with fans at the NHL Fan Fest outside the Universiade Center in Shenzhen Longgang before the Sept. 15 game and will perform during both games in both cities. For the first time ever, BOOMI also will be featured in in-game animations and available for photos during the intermissions


Super BOOMi has topped ratings across China while broadcasting on leading national and regional channels including CCTV 14, Hunan TV Golden Eagle Cartoon, Kaku Cartoon, and Youman Cartoon. As one of the first animated series co-invested by Tencent and Up Studios, the cartoon has already surpassed 1.3 billion views on Tencent Video, garnering praise from media and parents for its creativity and production quality. While widely covered by Chinese publications and international media, Super BOOMi was also honored as the winner of the “Culture and Art: New Media” Award for excellence at the 5th Young China industry event. 

Up Studios is a leading animation creative studio in China selected as one of the “Top 25 Animation Companies in the World” to watch by Animation Magazine. In addition to cartoons, storybooks and toys, Up Studios has also partnered with Holiday Inn to design BOOMi-themed rooms in more than 80 hotels and resorts across China.

As founder of Up Studios and the creator of Super BOOMi, Trevor Lai is a lifelong hockey fan who plays recreational hockey in Shanghai, as well as a writer, illustrator, and animation director.

The 2018 O.R.G. NHL China Games advances the NHL’s commitment to grow the game globally and the League’s international strategy. With a population of more than 1.3 billion, China is committed to hockey and expects to expand its participation in all winter sports to 300 million people by 2022. The NHL continues to collaborate with sports bureaus across China in developing grassroots hockey programs, and supporting local youth and hockey development at all levels. As a family ambassador for the 2018 O.R.G. NHL China Games. Super BOOMi will play his part for the development of the hockey game for families and kids of all ages in China. 

The sale channels for the game tickets are now available.

Meanwhile, group and family tickets are available for both games. If you are interested in group tickets and your group has 20 people or more, please contact us at: tickets@chinagames.nhl.com . For more information, please follow the NHL’s official media platforms, including Weibo, WeChat, the NHL WeChat Mini Program, and NHL China Games’ official Weibo.

Special offer: Buy 2018 O.R.G. NHL China Games tickets and receive a FREE Special-Edition BOOMi Bear toy. Starting from August XX, for every two tickets purchased, receive one FREE Special-Edition BOOMi Bear. This offer is available for a limited time, while supplies last!




2018.06.22 CCTV Broadcasts Super BOOMi During Summer Holidays

June 22, 2018


Shanghai, China – The hit animated show Super BOOMi has been acquired by China's top children's broadcaster, CCTV Channel 14, for airing throughout the primetime summer season.


Beginning in June, Super BOOMi airs on weekend and holiday multi-hour blocks to millions of households across the country.


Since its debut on CCTV, the show's ratings have exceeded expectations, with Super BOOMi ranking amongst leading series such as Peppa Pig, My Little Pony, Paw Patrol and Super Wings during the primetime period.


BOOMi’s performance on CCTV has built on the success his cartoon has enjoyed on the other major channels in the country, including Hunan TV, Beijing TV, and Guangdong TVS5, where it has topped TV ratings across China several times.


Super BOOMi also recently surpassed one billion views on the country’s largest SVOD platform, Tencent Video.


Featuring vibrant characters and richly-imagined world, Super BOOMi is a positive, creative series about the power of imagination and friendship. The characters' experiences also teach kids about working together and thinking creatively to solve problems.


Produced by Up Studios, Super BOOMi is not only beloved by millions of kids and parents, but has also garnered partnerships with brands such as Apple, Intercontinental Hotel Group and Nelvana, which recently acquired the international distribution rights for the show to sell globally. 


Founded by children’s book author and illustrator Trevor Lai, Up Studios creates original characters and stories and brings them to life through animated content, storybooks, toys, merchandise, digital media products and event experiences for families in China and around the world.



2018.06.13 Super BOOMi creator Trevor Lai visits Zhuoyue International Kindergarten!

"How to inspire children's imagination and creativity" has always been a hot topic among teachers and parents. As a popular writer, artist and director, Trevor was invited by Zhuoyue International Kindergarten to deliver presentations to children and inspire them with his work which includes the Super BOOMi cartoon and Piggy book series. BOOMi recently began broadcasting on Guangdong’s largest TV stations, and many of the students began singing the theme song when Trevor showed them videos of Super BOOMi animation.

Zhuoyue International Kindergarten is a diversified international school combined with Chinese and Western educational concepts. The school aims to create more opportunities for students to interact with famous artists and writers, as these experiences help to spark children’s interest in creative activities.

"Each child is unique and has great potential…We should proactively encourage children to grow their imaginations and creativity, whether through drawing, reading, acting or other activities," said Trevor.

During the presentation, Trevor shared his rich experiences as a creator, and offered many suggestions to parents who had questions about inspiring children's imaginations. One of the common questions asked was "how to encourage kids to love reading", and Trevor provided specific advice for different age groups.

There was an interesting question from a mother, who said her daughter was obsessed with one particular book series and would not read anything else. She asked Trevor “How can I get her to read anything else?", to which Trevor answered, "It's actually a good thing that your daughter reads a lot, even if it is just one series. Rather than trying to steer her away from what she loves, you can encourage her to try new books by finding ones that match her interests. When kids feel like they have full control over what books they read, they will see the experience more positively than if a parent starts dictating what they should or should not read."


Trevor said that in the future he will continue devoting himself to inspiring children's imagination and creativity to help them build confidence in pursuing their dreams.



2018.01.02 Happy New Year


2017.12.26 Super BOOMi expands in China

Up Studios is bolstering the presence of its 3D-animated TV series Super BOOMi in China, on the heels of the toon becoming the top-ranked new kids show on Tencent Video. (Earlier this year, Tencent invested a seven-figure sumin the CGI toon that included a cash investment in the production of the series, as well as promotional resources through video platforms, WeChat mobile and events across China.)


Beijing TV’s KAKU channel has picked up the series, which has already become the number-one kids show for the network during the peak holiday season in China. A full 52 episodes of the series air during primetime weekend hours on the KAKU channel. (The series has also scored top ratings on CCTV and Hunan TV.)


Tencent and Up studios are currently working on the contracts for another 52-episode season of Super BOOMi, which was created by Trevor Lai. The property is also part of a multi-year partnership with Intercontinental Hotel Group to feature BOOMi-themed rooms and products in more than 80 Holiday Inn hotels and resorts in Greater China.


2017.10.20 New Super BOOMi TV Series Surpasses 300 Million Views

- Shanghai, China-
Chinese entertainment company Up Studios’ first 3D animated TV series, Super BOOMi, debuted as the top-ranked new kids show on Tencent Video, the platform owned by the leading technology giant, and launched on national television during China's peak holiday period in October.

In there months, Super BOOMi’s dedicated channel has amassed over 300 million views, a landmark achievement for an original content studio launching its first show in a market dominated by both international franchises like Peppa Pig and Paw Patrol, as well as a plethora of locally produced shows.

Up Studios also completed a deal with one of the country's leading children's broadcasters, Beijing TV's KAKU, and Super BOOMi premiered as the #1 kids show for the network during the peak October holiday season in China, even beating out the likes of Jackie Chan’s new animated series for the top spot. All 52 episodes of Super BOOMi will be aired during prime time hours on KAKU moving forward.

Super BOOMi’s success is also proving another less-publicized aspect of the media market in China – Chinese viewers are increasingly willing to pay for access to premium content. BOOMi's viewership numbers are even more impressive considering that the show only debuts two new episodes on a weekly basis, with initial access granted to Tencent Video SVOD VIP members.

Named one of the “Top 25 Animation Studios” in the world to watch by Animation Magazine in 2015, Up Studios has succeeded in developing, launching and monetizing multiple new family entertainment IP in one of the world's most coveted but challenging markets.

BOOMi status as their flagship property at the moment is bolstered by a multi-year partnership with Intercontinental Hotel Group, which features BOOMi theme rooms and products in over 80 Holiday Inn hotels and resorts in Greater China, the largest partnership of its kind in the country.

Holiday Inn family packages featuring BOOMi have driven sales growth and brand preference. Together, the two partners have pioneered a unique proposition for the growing multibillion-dollar family travel market with a 360-degree experience focused on enriching travel for parents and their children. The awareness of this campaign and BOOMi increased greatly this year with the rollout of three commercials filmed with a global advertising agency that combined live-action with CG animation produced by Up Studios to tell the story of a family's “Moments of Joy” at Holiday Inn.

Tencent and Up Studios are now fast-tracking contract talks for Super BOOMi Season 2, in addition to another new series created by Trevor Lai. 


2016.09.30 BOOMi Featured on Cover of Disney Magazine

BOOMi, the adorable superhero bear, is featured on the cover of Disney Junior magazine, one of China’s most popular monthly publications for kids.

The special edition arrives in October, and will be distributed exclusively across over 80 Holiday Inn Hotels and Resorts across China.

The magazine features a photographic introduction to Changbaishan, China’s premier ski resort region, as well as fun activity games designed by Up Studios.

In addition to BOOMi sharing the magazine’s cover with Mickey and Minnie Mouse, the inside front cover also features an introductory letter by BOOMi’s creator, Trevor Lai, who has been a lifelong fan of Disney’s stories and characters.

This special edition marks the beginning of a long-term partnership between Children’s Fun Publishing, Up Studios and Holiday Inn, with a monthly BOOMi feature being planned for launch in 2017.


2016.09.06 BOOMi Bear Stars in Major Ad Campaign for Holiday Inn

Shanghai, China

Holiday Inn Hotels and Resorts, the world’s leading mid-scale hotel brand and Up Studios, one of the fastest-growing creative studios in China, have expanded their successful licensing partnership with a trilogy of television ads featuring Up Studios’ animated character, BOOMi.


The partnership, which features BOOMi in all 76 of Holiday Inn hotels and resorts in Greater China, is the largest of its kind in the country. Up Studios, founded by award-winning creator and animation director Trevor Lai, is the only company in China recently named one of the Top 25 Animation Companies in the world to watch by Animation Magazine.


Throughout 2016, the Holiday Inn family packages featuring BOOMi have driven sales growth and brand preference. Together, the two partners have pioneered a unique proposition for the growing multibillion-dollar family travel market with a 360-degree experience focused on enriching travel for parents and their children.


Now, the awareness of this campaign and BOOMi will increase greatly with the rollout of three commercials filmed with global advertising agency, Ogilvy. The ads combine live-action with CG animation produced by Up Studios to tell the story of a family's “Moments of Joy” at Holiday Inn.


With Chinese consumers placing more emphasis on strengthening parent-child relationships, family holidays are a growing segment of the travel market. According to a 2015 research report, the size of this segment surpassed RMB 6.51 billion in 2014, and it will see rapid growth in the next three years.


Holiday Inn offers its target travelers a complete family experience with BOOMi theme rooms, fun family activities and special events, many of which are tailored to the unique characteristics of each property’s location and the demands of their guests. For example, responding to BOOMi’s popularity at its Holiday Inn Resort in Changbaishan, Wanda Changbaishan Resort recently announced the conversion of a park space into “BOOMi Park”.


The next phase of the multimillion-dollar partnership will include new BOOMi merchandise available for sale across the country, along with a potential global roll-out.


Up Studios Introduction:

Up Studios is a leading creative animation studio in China that creates world-class entertainment for kids and kids-at-heart around the world. With exciting trans-media properties spanning story books, apps, toys, animation and emoticons that have reached millions of fans, Up Studios is now producing TV series and film projects featuring its characters.


For more information about Up Studios, visit www.SuperBOOMi.com;

For interview inquiries, contact us at BOOMi@upstudios.cn.