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BOOMi, the adorable superhero bear, is featured on the cover of Disney Junior magazine, one of China’s most popular monthly publications for kids.

The special edition arrives in October, and will be distributed exclusively across over 80 Holiday Inn Hotels and Resorts across China.

The magazine features a photographic introduction to Changbaishan, China’s premier ski resort region, as well as fun activity games designed by Up Studios.

In addition to BOOMi sharing the magazine’s cover with Mickey and Minnie Mouse, the inside front cover also features an introductory letter by BOOMi’s creator, Trevor Lai, who has been a lifelong fan of Disney’s stories and characters.

This special edition marks the beginning of a long-term partnership between Children’s Fun Publishing, Up Studios and Holiday Inn, with a monthly BOOMi feature being planned for launch in 2017.